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Amazon's ambitious drive into digital-advertising

The Economist - 25 Oct 2018 18:44
Amazon's ambitious drive into digital-advertising AN AWARD-WINNING series, "The Marvellous Mrs Maisel", follows the fortunes of a woman in the 1950s who undergoes an unlikely transformation from a typical housewife of the day into a talented standup comedian. It is produced by Amazon and can be viewed on Prime Video, the e-commerce giant's on-demand service. Since its birth in 1994, Amazon has starred in several dramatic metamorphoses of its own. It has pushed beyond retailing into fields as varied as electronic books, private-label goods and c...
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